An effort to humanize a recovering brand during a global pandemic recovery.

As the world was recovering from a global pandemic, Uber was recovering from a crisis of its own. To help humanize the brand, we rallied Uber to play a role in the pandemic recovery in a way that only it could: by increasing access to the vaccine. In partnership with Spike Lee and director / photographer, Tyler Mitchell, our campaign drove awareness of Uber’s largest and most important donation drive to date.