Quilted Northern: Keep It Quilted
A campaign refresh inspired by the original tapestry of the brand.
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After years of exploring different messages, it was time for Quilted Northern to return to its original selling proposition - that quilted is better. We launched a brand new campaign and visual identity centered in craftsmanship, comfort and care with a distinct point of view: Keep It Quilted. The campaign ran above the line, and extended perfectly to Pinterest and Instagram, offering home inspiration beyond bath tissue.
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