Uber Eats: Shameless Manipulation
A disruptive way to bring attention local restaurants across America during the Super Bowl.
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In partnership with Special Group, we brought back Wayne and Garth, local-access TV heroes, to support local restaurants when they needed it most. Alongside the Big Game spot, we produced a 2.5 hour Credit Roll on YouTube that gave credit where it was due, name by name, to every local restaurant on the UberEats app - all 89,151 of them.
Referencing the classic ‘Game on. Game off!’ scene from Wayne's World, we built ‘Order On. Order off!’ When other brands Super Bowl spots aired, we dropped custom Uber discount codes encouraging viewers to order the local version instead.
