Uber Eats: Shameless Manipulation

A disruptive way to bring attention local restaurants across America during the Super Bowl.

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In partnership with Special Group, we brought back Wayne and Garth, local-access TV heroes, to support local restaurants when they needed it most. Alongside the Big Game spot, we produced a 2.5 hour Credit Roll on YouTube that gave credit where it was due, name by name, to every local restaurant on the UberEats app - all 89,151 of them.

In partnership with Special Group, we brought back Wayne and Garth, local-access TV heroes, to support local restaurants when they needed it most. Alongside the Big Game spot, we produced a 2.5 hour Credit Roll on YouTube that gave credit where it was due, name by name, to every local restaurant on the UberEats app - all 89,151 of them.

$20 Million
established in restaurant relief fund

$164 Million
in earned media

4.5 Million orders to local restaurants

71.5%
increase in new customers on Super Bowl Sunday


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