Verizon: Score The iPhone
An innovative AR scavenger hunt at the intersection of art, music, and social media.
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To promote the launch of the new iPhone with free Apple Music on Verizon, we gave people an exciting new way to interact with sound and space. Working with SnapChat, we designed the world’s first music mixer in augmented reality. Players found and mixed music from over 40 genres on a virtual scavenger hunt. The best mixes won their creators a new iPhone.
39 individual music loops were generated, each with a unique sound and 3D design, indicative of the artistic heritage of the genre.
Making music loops across 39 genres capable of seamlessly blending together required a PHD in musicology.
