DSW: My Shoes, My Way
A spring campaign showcasing all the occasions (and moods) for a new pair of shoes.
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Inspired by the social behavior of sharing outfits for different moods, this seasonal extension of ‘My Shoes, My Way’ takes us on a journey through all the moods to motivate us to shop for all the shoes. The fast-cutting vignettes of the TV spot lent itself perfectly to generating social content that lasted all season long.
All The Moods, All The Shoes