Verizon: iPhone 11:11
A social activation leveraging the most whimsical content generator ever created.
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To drive social conversation around the launch of iPhone 11 on Verizon, we leaned into the most magical time of day - 11:11. Hijacking a moment dedicated to making wishes, we developed a real-time content generator that allowed people to share their wish for the new device with a custom 11:11 asset. We designed 1,000+ unique 1s, resulting in billions of possible wish combinations.
A seamless user experience allowed people to type their wish and see it brought to life in real-time before their eyes.
Most commonly used words in the English language were parsed out and assigned unique 1 designs. Even context was used to differentiate words with multiple meanings.
