Pella: Tested to Extremes
An epic demonstration of durability, tested in the most radical way possible.
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To prove Pella’s Impervia fiberglass windows are the most durable on the market and bring new meaning to the claim, “Tested for Extremes,” we delivered the brand’s most extreme activation ever. Partnering with surf legend and influencer, Jamie O’Brien, we developed a custom surfable window and generated viral social content that sparked conversation across the Internet.
Long-form video was edited into dozens of sharable formats for Pella and Jamie’s socials, and a content hub offered deeper engagement and education on Pella Impervia fiberglass windows.