Verizon: One More Sunday
A Super Bowl campaign from the best cellular network to build the largest volunteer network.
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Every year during the Super Bowl, Verizon and competitors make claims about their networks. This year, however, rather than talking about cellular service, we talked about the service of giving back, in an effort to build America’s largest volunteer network. The campaign kicked off with a Big Game spot, and continued on social where we rallied everyone from fans to players to pledge to give #OneMoreSunday to volunteering.
Closing Time - Super Bowl Spot
Closing Time - Halftime Tease
One More Sunday - Post-Super Bowl Sustain
NFL players, teams and influencers started the conversation on social, sharing pledges to volunteer #OneMoreSunday. Then, through a custom content generator, fans shared pledges of their own, highlighting a cause of choice.
